What makes narrative change so hard?
Narrative Lead at the International Resource for Impact and Storytelling
In his latest piece for the Stanford Social Innovation Review, IRIS Narrative Lead Brett Davidson notes that “Narrative Change has emerged as a field over the past few years, as nonprofits and foundations long focused on supporting human rights saw that many of their hard-won policy victories were being reversed, or were just never implemented in practice. An entire ecosystem of organizations such as the Frameworks Institute, Narrative Initiative, and ReFrame has developed, based on the insight that in order to achieve lasting, systemic change, it is not enough just to change a few policies. We need to shift the underlying system of stories that help people make sense of the world.”
Read the full article on SSIR’s website to learn more about this unique challenge and how the swiftly-evolving narrative change field is responding to it.